Example Social Marketing Campaigns

World Water Day guerilla campaigning

stickers placed in the restrooms of restaurants, bars and movie theaters:

guerilla campaigning by Oxfam using manhole covers in the cities of Spain: “would you drink this water?”

graphic depictions of environmental destruction by Nicolas Hulot Foundation (Paris):

and environmental awareness messages from Forest for Life:

and writing paper created by Greenpeace

and environmental messages from others:

a guerilla advertising in India using innovative everyday media (glass doors):

simplicity and clarity:

scare tactics?

Sarcasm:

HIV Infection Rate Reduction Video Intervention

http://www.cdc.gov/hiv/safeincity.htm

Educate Children and Improve Quality of Life in Rural India

India Rural Development Foundation

Benetton: The Commodification of Social Consciousness?

even though the “messages” are unclear, they may still enhance brand recognition and sales

advertising and semiotics

Paper Tiger: 25 Years of Media Activism

Paper Tiger: “Going Postal”

“Save the Internet”

“Save the Internet”

Dick Hebdige’s concept of bricolage: the subversion of the dominant symbolic order (in this case major brands)