• a graduate course from the dept of media studies & film the new school -- summer 08 jason pine
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      Cameron SinclairAfter a long hiatus we are coming back. In September my organization, Architecture for Humanity acquired Worldchanging and all its assets. Starting in November we will begin to merge this site with Open Architecture Network to create a robust and informed network to bring solutions to global challenges to life.
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Example Social Marketing Campaigns

World Water Day guerilla campaigning

stickers placed in the restrooms of restaurants, bars and movie theaters:

guerilla campaigning by Oxfam using manhole covers in the cities of Spain: “would you drink this water?”

graphic depictions of environmental destruction by Nicolas Hulot Foundation (Paris):

and environmental awareness messages from Forest for Life:

and writing paper created by Greenpeace

and environmental messages from others:

a guerilla advertising in India using innovative everyday media (glass doors):

simplicity and clarity:

scare tactics?


HIV Infection Rate Reduction Video Intervention


Educate Children and Improve Quality of Life in Rural India

India Rural Development Foundation

Benetton: The Commodification of Social Consciousness?

even though the “messages” are unclear, they may still enhance brand recognition and sales

advertising and semiotics

Paper Tiger: 25 Years of Media Activism

Paper Tiger: “Going Postal”

“Save the Internet”

“Save the Internet”

Dick Hebdige’s concept of bricolage: the subversion of the dominant symbolic order (in this case major brands)


9 Responses

  1. Wow! These are just so intense. And intensely different than marketing of the past … Thanks so much for posting!

  2. It makes me think !!!!! Thanks for posting.

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  5. Just wished to mention I’m delighted I came on your web page.

  6. thanks for those campaigns.
    it help me a lot ^_^

  7. Great Examples of Social Media Marketing Super Campaigns! Get Social Media Marketing Strategy Plan.

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